A Strategic Territorial Marketing Plan for the Municipaliy of Clusone

A territorial marketing proposal for the regeneration of unused spaces

The Municipality of Clusone has successfully participated in the regional call for proposals “AttrACT – Agreements for attractiveness” (http://www.attractlombardy.it/) aimed at promoting investment opportunities in Lombardy, enhancing the territorial offer of areas and buildings for productive, managerial, tourist-accommodation, logistics and transport activities, through a close collaboration between the Lombardy Region and the Lombard municipalities.

KCity has been entrusted with the preparation of a strategic territorial marketing plan aimed at promoting the real estate opportunities identified, enhancing the attraction factors and vocations of the local area, identifying market potential and possible functional solutions. The mandate also included the creation of some communication tools for the strategic solutions identified, with ReRurban Studio.     

Download the project file (PDF)