Attractive Brianza

social enhancement of public real estate assets | placemaking and tactical urbanism | integrated territorial development

Attractive Brianza

Territorial Marketing Strategic Plan for Bovisio Masciago (MB)

Pubblico

Territori

Public funds

2025

–

in progress

Lombardia

Bovisio Masciago

The municipal administration is promoting a strategic initiative to transform and enhance a section of the historic city centre, aimed at combining support for local businesses with the goals of improving urban quality, safety, livability, and community cohesion.

Project Manager

Paolo Cottino

Team Member

Giuseppe Avenia

KCity has been entrusted with drafting the Plan through a multi-phase process that, starting from the development of a comprehensive knowledge base, aims both to create a new territorial brand and its accompanying communication strategy, and to define a programme of urban regeneration interventions to be implemented through the engagement of private partners and in ways that enhance the provision of local services.

2025

in progress

To activate regeneration

Planning and design

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Vigevano.Inc

Strategia di sviluppo urbano sostenibile di Vigevano

2023

–

in progress

Lombardia

Vigevano

La strategia di sviluppo urbano sostenibile del Comune di Vigevano – assegnataria dei fondi della programmazione europea 2021-2027 – prevede di attivare un sistema integrato di spazi e servizi a supporto della formazione inclusiva.

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Pavia city of water

Sustainable urban development strategy

2024

–

in progress

Lombardia

Pavia

The strategy supports the regeneration and reintegration of the waterfront into the city by redeveloping a series of currently abandoned or underused sites along it, and by activating services within these spaces aimed at combating poverty and promoting well-being.

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